Short-form content is content that is 3 minutes or less and is most commonly on TikTok or YouTube Shorts. This type of content is conducive to VR games especially, as VR games tend to perform best on these shorter platforms. This content is also a good way to amass a lot of views and is particularly good for flashy, high-action content.
Short-form content can also be a good way to dip into paid media, with TikTok Spark Ads being simple and often high-return with a low Cost-Per-Click. Or, run paid media ads alongside your full campaign (and use the campaign-generated content) for maximum results.
