Nerf Ultimate Championship
To engage a massive audience through multi-platform streams, drive views, and raise awareness for the game launch.
Client:
SecretLocation
Role:
Targeted Influencer & Social Media Strategy
The Brief
Released during August 22, Nerf Ultimate Championship is a fast-paced multiplayer shooting game set in a futuristic arena, allowing players to compete in head-to-head team matches. The campaign aimed to reach VR and shooter game fans, raising awareness about the title's release on the Quest 2.
The Solution:
We harnessed a network of VR influencers to generate excitement through captivating content and emphasized platforms such as TikTok and YouTube to enhance visibility among VR enthusiasts and shooting game fans alike. We merged influencer-generated content with social advertisements to broaden reach and elevate anticipation for the launch.
The Results:
Record-breaking launch campaign with industry-leading $0.03 CPV and massive multi-platform reach!
