ARIZONA SUNSHINE
To generate maximum sales and awareness through high-quality ad content and widespread earned coverage from content creators.
Client:
Vertigo Games
Role:
Dual-Approach Content Strategy
The Brief
The campaign’s primary goal was to drive sales and raise awareness for Arizona Sunshine 2’s launch. VAL aimed to capitalize on the game’s strong brand recognition and generate impactful ad assets to reach a wide audience and achieve a low CPI.
The Solution:
Filmed high-quality onsite ad assets designed for optimized CPI, featuring immersive gameplay experiences. Leveraged Arizona Sunshine’s established brand by sending game keys to numerous creators, aiming for maximum earned media coverage.Filmed high-quality onsite ad assets designed for optimized CPI, featuring immersive gameplay experiences. Leveraged Arizona Sunshine’s established brand by sending game keys to numerous creators, aiming for maximum earned media coverage.
The Results:
Achieved exceptional reach and engagement with a high-impact, multi-platform campaign!Interactive and Dynamic Visualizations: Experience data in a whole new light through our interactive and dynamic visualizations.
