July 12, 2025

July 12, 2025

How To Get Your Indie Game Noticed

Going Viral isn’t all luck. It’s strategy. With the indie games scene feeling more crowded than ever, it’s also full of opportunity. You’ll need more than just a good trailer and eye-catching key art to get noticed on the store, you need a smart strategy which makes the players feel like they’re part of something.

At Virtualities Media, we specialize in helping indie games get noticed and played by thousands of players through organic buzz, influencer reach and converting ad campaigns. In this blog, we’ll walk you through some steps on how to turn curiosity into virality with the budget of an AAA game. 

Why should your game be remembered?

Virality begins with a clear hook. If you can’t explain your game in one sentence, how do you expect your potential players to share your game with their friends and communities? What makes your game shareable? Is it…

  • A weird mechanic?

  • A bold art style?

  • A relatable theme?

Let Our Creators Tell The Story

As we’ve seen with previous games, one viral clip can be worth more than 100 paid ads. More than ever we are seeing YouTubers, TikTokers and Twitch Streamers share moments from games that make the game a viral sensation. 

We recommend:

  • Send creators a brief with challenges, encouraging creators to play together in order to share it with both of their communities. 

  • Run co-ordinated launch weeks so creators release their footage together in one week. 

  • Send press kits the same week to push creators to start talking.

Social First, Trailer Second

It’s an amazing feeling seeing your trailer on IGN or PC Gamer, but focus your efforts on social content first. Instead of a trailer try:

  • Sharing TikTok’s of the dev process to make the community feel like they are part of something from the start

  • GIFs and relatable sharable memes from your gameplay

  • Share your story on Reddit or X, breaking down a mechanic or particular challenge you faced in the development process. 

At Virtualities Media, we guide studios on how to create shareable content that the gaming community will love. 

Use Your Store Page Wisely

So you’ve hooked in the players and they arrive on your store page, but that’s only half the story. To get them to hit that wishlist or purchase button you need to think about:

  • Write engaging copy to help describe your game that is SEO and algorithm friendly.

  • Create trailers and capture screenshots that keep your potential players hungry for more

  • Timing updates with festivals and other store events.

Let’s make your game the one everyone is talking about! 

At Virtualities Media, we don’t just make games visible, we help them gain a community of players. Our team blends influencer marketing, social media strategy, performance ads and community growth into launch campaigns that get results. 

Want your game to be a hit? Let’s chat! We’ll help you find your hook, build your strategy and get the players talking.

Going Viral isn’t all luck. It’s strategy. With the indie games scene feeling more crowded than ever, it’s also full of opportunity. You’ll need more than just a good trailer and eye-catching key art to get noticed on the store, you need a smart strategy which makes the players feel like they’re part of something.

At Virtualities Media, we specialize in helping indie games get noticed and played by thousands of players through organic buzz, influencer reach and converting ad campaigns. In this blog, we’ll walk you through some steps on how to turn curiosity into virality with the budget of an AAA game. 

Why should your game be remembered?

Virality begins with a clear hook. If you can’t explain your game in one sentence, how do you expect your potential players to share your game with their friends and communities? What makes your game shareable? Is it…

  • A weird mechanic?

  • A bold art style?

  • A relatable theme?

Let Our Creators Tell The Story

As we’ve seen with previous games, one viral clip can be worth more than 100 paid ads. More than ever we are seeing YouTubers, TikTokers and Twitch Streamers share moments from games that make the game a viral sensation. 

We recommend:

  • Send creators a brief with challenges, encouraging creators to play together in order to share it with both of their communities. 

  • Run co-ordinated launch weeks so creators release their footage together in one week. 

  • Send press kits the same week to push creators to start talking.

Social First, Trailer Second

It’s an amazing feeling seeing your trailer on IGN or PC Gamer, but focus your efforts on social content first. Instead of a trailer try:

  • Sharing TikTok’s of the dev process to make the community feel like they are part of something from the start

  • GIFs and relatable sharable memes from your gameplay

  • Share your story on Reddit or X, breaking down a mechanic or particular challenge you faced in the development process. 

At Virtualities Media, we guide studios on how to create shareable content that the gaming community will love. 

Use Your Store Page Wisely

So you’ve hooked in the players and they arrive on your store page, but that’s only half the story. To get them to hit that wishlist or purchase button you need to think about:

  • Write engaging copy to help describe your game that is SEO and algorithm friendly.

  • Create trailers and capture screenshots that keep your potential players hungry for more

  • Timing updates with festivals and other store events.

Let’s make your game the one everyone is talking about! 

At Virtualities Media, we don’t just make games visible, we help them gain a community of players. Our team blends influencer marketing, social media strategy, performance ads and community growth into launch campaigns that get results. 

Want your game to be a hit? Let’s chat! We’ll help you find your hook, build your strategy and get the players talking.

Going Viral isn’t all luck. It’s strategy. With the indie games scene feeling more crowded than ever, it’s also full of opportunity. You’ll need more than just a good trailer and eye-catching key art to get noticed on the store, you need a smart strategy which makes the players feel like they’re part of something.

At Virtualities Media, we specialize in helping indie games get noticed and played by thousands of players through organic buzz, influencer reach and converting ad campaigns. In this blog, we’ll walk you through some steps on how to turn curiosity into virality with the budget of an AAA game. 

Why should your game be remembered?

Virality begins with a clear hook. If you can’t explain your game in one sentence, how do you expect your potential players to share your game with their friends and communities? What makes your game shareable? Is it…

  • A weird mechanic?

  • A bold art style?

  • A relatable theme?

Let Our Creators Tell The Story

As we’ve seen with previous games, one viral clip can be worth more than 100 paid ads. More than ever we are seeing YouTubers, TikTokers and Twitch Streamers share moments from games that make the game a viral sensation. 

We recommend:

  • Send creators a brief with challenges, encouraging creators to play together in order to share it with both of their communities. 

  • Run co-ordinated launch weeks so creators release their footage together in one week. 

  • Send press kits the same week to push creators to start talking.

Social First, Trailer Second

It’s an amazing feeling seeing your trailer on IGN or PC Gamer, but focus your efforts on social content first. Instead of a trailer try:

  • Sharing TikTok’s of the dev process to make the community feel like they are part of something from the start

  • GIFs and relatable sharable memes from your gameplay

  • Share your story on Reddit or X, breaking down a mechanic or particular challenge you faced in the development process. 

At Virtualities Media, we guide studios on how to create shareable content that the gaming community will love. 

Use Your Store Page Wisely

So you’ve hooked in the players and they arrive on your store page, but that’s only half the story. To get them to hit that wishlist or purchase button you need to think about:

  • Write engaging copy to help describe your game that is SEO and algorithm friendly.

  • Create trailers and capture screenshots that keep your potential players hungry for more

  • Timing updates with festivals and other store events.

Let’s make your game the one everyone is talking about! 

At Virtualities Media, we don’t just make games visible, we help them gain a community of players. Our team blends influencer marketing, social media strategy, performance ads and community growth into launch campaigns that get results. 

Want your game to be a hit? Let’s chat! We’ll help you find your hook, build your strategy and get the players talking.

Going Viral isn’t all luck. It’s strategy. With the indie games scene feeling more crowded than ever, it’s also full of opportunity. You’ll need more than just a good trailer and eye-catching key art to get noticed on the store, you need a smart strategy which makes the players feel like they’re part of something.

At Virtualities Media, we specialize in helping indie games get noticed and played by thousands of players through organic buzz, influencer reach and converting ad campaigns. In this blog, we’ll walk you through some steps on how to turn curiosity into virality with the budget of an AAA game. 

Why should your game be remembered?

Virality begins with a clear hook. If you can’t explain your game in one sentence, how do you expect your potential players to share your game with their friends and communities? What makes your game shareable? Is it…

  • A weird mechanic?

  • A bold art style?

  • A relatable theme?

Let Our Creators Tell The Story

As we’ve seen with previous games, one viral clip can be worth more than 100 paid ads. More than ever we are seeing YouTubers, TikTokers and Twitch Streamers share moments from games that make the game a viral sensation. 

We recommend:

  • Send creators a brief with challenges, encouraging creators to play together in order to share it with both of their communities. 

  • Run co-ordinated launch weeks so creators release their footage together in one week. 

  • Send press kits the same week to push creators to start talking.

Social First, Trailer Second

It’s an amazing feeling seeing your trailer on IGN or PC Gamer, but focus your efforts on social content first. Instead of a trailer try:

  • Sharing TikTok’s of the dev process to make the community feel like they are part of something from the start

  • GIFs and relatable sharable memes from your gameplay

  • Share your story on Reddit or X, breaking down a mechanic or particular challenge you faced in the development process. 

At Virtualities Media, we guide studios on how to create shareable content that the gaming community will love. 

Use Your Store Page Wisely

So you’ve hooked in the players and they arrive on your store page, but that’s only half the story. To get them to hit that wishlist or purchase button you need to think about:

  • Write engaging copy to help describe your game that is SEO and algorithm friendly.

  • Create trailers and capture screenshots that keep your potential players hungry for more

  • Timing updates with festivals and other store events.

Let’s make your game the one everyone is talking about! 

At Virtualities Media, we don’t just make games visible, we help them gain a community of players. Our team blends influencer marketing, social media strategy, performance ads and community growth into launch campaigns that get results. 

Want your game to be a hit? Let’s chat! We’ll help you find your hook, build your strategy and get the players talking.